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0.1 second is a UX instant (26 August 2026) (1993). Are 3 and 5 minutes the same to a user?
source: Nielsen, J. (1993). Usability Engineering. Academic Press. Chapter 5 excerpt published as “Response Times: The 3 Important Limits.” Nielsen Norman Group. NN/g later issued a four-minute video of the same material as “The 3 Response Time Limits in Interaction Design.”
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